Last night after my monthly photoclub meeting I was driving home listening to a recent episode of
This Week in Photography. In that episode Frederick had an interview with the CEO of
Woopra, John Pozadzides aka John P. Woopra is a web analytics company that offers a tool to help webmasters track and visualize their website traffic and statistics. I was a beta tester of their software about a year ago and found that the tool was great for tracking your website statistics. It is superior in many ways compared to tools like Google Analytics. I especially like the real time nature of the tool where you can view the live hits to the website as they happen However, when they left the beta stage they only offered a paid version of the service. At that time I was unemployed so I never signed up for the service.
In the interview last night I learned that they have since moved to a freemium model and they now offer a free version of the tool. So this morning I re-enabled the tracking code again and I'm giving this tool another test drive.
I have always treated this website and blog as a testing ground and have installed and tried various software plugins and packages over the years to test the effectiveness of the tools for eventual use for client websites. I have not really put much effort into generating traffic for my own website so I may have some difficulty giving this new web analytics tool a proper test drive. Since I'm in a testing mode with the tool I figured I would try a little experiment to measure my sphere of influence on this website.
There is an internet meme that has become popularized by Keven Kelly called
1000 True Fans. A summary from his website states that:
A creator, such as an artist, musician, photographer, craftsperson,
performer, animator, designer, videomaker, or author - in other words,
anyone producing works of art - needs to acquire only 1,000 True Fans to
make a living.
Ctein is a photographer that I follow and has taken this same idea and stated
he only needs 100 fans to continue his photographic work full-time.
If I take the concept of fans and apply it to my own work I estimate I currently have about 10 fans. I don't think all 10 would be willing to buy my work, but I know that they are consistently interested in what I say and produce photographically.
If I look at the comments and mentions I receive on Facebook, Flickr, and this website I would estimate that I'm at least on the radar screen of interest for about 50 additional people. I may even go as high to estimate my total sphere of vague interest is 100 people. Am I right?
As I said, I never really tried to market or increase my sphere of influence, so any influence or interest I currently have is based on doing the bare minimum.
So with this test I want to check if my assumptions are correct. Do I really have a sphere of influence of less than 100 people or is it more (could it be less?) This also brings me back to the install of the Woopra software. With this post I will gauge what my true sphere of influence is and hopefully the analytics tool can help to provide that information.
With this test I'm going to do the following:
- Write this post (which is done)
- Check the traffic to the post for a day with no additional promotions. This post will automatically feed into my RSS feed (which has about 15 subscribers) and will automatically feed into Facebook (with 171 friends.)
- Tomorrow I will post a link to this article in Twitter to my 360 followers.
- I will then analyze the data and post a follow-up article letting you know how it goes. I will also show how I used Woopra (and other tools) to track my sphere of influence.
So flashing back to my old DJ days... with a mic check, testing 123, is this thing on?